“重拾童趣”汽车文创产品图形设计——现代图形语言与传统青铜纹样交融的审美趣味

"BACK TO CHILDHOOD" THE GRAPHIC DESIGN OF AUTOMOBILE CULTURAL AND CREATOLION——THE AESTHETIC TASTE OF AN INTERACTION OF MODERN GRAPHIC LANGUAGE AND TRADITIONAL BRONZE PATTERN

在现今文创产品发展中,现代设计与文化结合的方式正呈现着上升趋势。作为具有文化传播功能的文创产品少不了文化元素的融入。然而在如何利用传统文化元素对文创产品进行应用的方式方法上探讨的却相对较少,这使得现代汽车文创产品中的趣味性体现不足。本文利用现代设计语言对传统元素进行结合的方式,对汽车文创产品进行趣味性设计,并应用在汽车室内与产品外观上,通过对传统元素进行提取与演绎和汽车文创产品的设计应用实践,并提出现代设计与传统元素审美趣味的观点与想法,对汽车文创产品审美趣味设计的研究提出相关意见,从而促进汽车文创产业的发展。

As the development of modern cultural and creative products, thecombination of modern design and culture is on the rise. Cultural and creativeproducts, having the function of culture dissemination, cannot dispense withthe integration of cultural elements. However, there are relatively rare researchon the ways of the applications of cultural and creative products by use oftraditional cultural elements, which causes the lack of aesthetic taste in modernautomobile cultural and creative products. By the approach of combiningmodern design language with traditional cultural elements, this paper willdesign the aesthetic taste for automobile cultural and creative products and itsapplication in automobile interior and outward appearances. By the absorptionand development of traditional cultural elements, as well as the design practicesof automobile cultural and creative products, this research concludes theviewpoint of the aesthetic taste that combines modern design and traditionalcultural elements, and gives advice on the research of the aesthetic tastedesign for automobile cultural and creative products, which will promote thedevelopment of the automobile cultural and creative industry.