2Caru, A, and Cova, B. Revisiting consumption experience: A more humble but complete view of the concept[J]. Marketing Theory, 2003, 3(2):267-286.
3Holbrook, M, and Hirschman, E. The experiential aspects of consumption: Consumer fantasies, feeling and fun[J]. Journal of Consumer Research, 1982, 9(2):132-140.
4Addis, M, and Holbrook, M. On the conceptual link between mass customization and experiential consumption: An explosion of subjectivity[J]. Journal of Consumer Research, 2001, 1(1): 50- 66.
5Pine II, B J, and Gilmore, J H. Welcome to the experience economy[J]. Harvard Business Review, 1998, 76(4): 97-105.
6Schmitt, B H. Experiential marketing[J]. Journal of Marketing Management, 1999, 15(1): 53-67.
7Tynan, Caroline, and McKechnie, Sally. Experience marketing: A review and reassessment[J]. Journal of Marketing Management, 2009, 25(5/6): 501-517.
8Schmitt, B H. The concept of brand experience[J]. Journal of Brand Management, 2009,16(7) : 417-419.
9Brakus,J J, Schmitt,B H, and Lia Zarantonello. Brand experience: What is it? How is it measured? Does it affect loyalty? [J]. Journal of Marketing, 2009, 73(3): 52-68.
10Eeva-Katri Ahola. How is the concept of experience defined in consumer culture theory? Discussing different frames of analysis [J]. Kuluttajatutkimus Nyt, 2005, 1: 91 -98.
