探究新阅读时代下新型独立书店发展对国民阅读的影响

党的十八大首次将"开展全民阅读活动"纳入我国社会主义文化强国建设后,"全民阅读"成为社会热点。本文先走访了四家书店并进行定性分析,对影响书店发展的因素及量化的阅读促进度进行了一系列统计分析,并建立了新型独立书店对国民阅读的影响因素模型。研究发现,在新阅读时代下,新型独立书店的发展和互联网都会增加国民阅读兴趣,从而花费更多时间阅读书籍,其中男性更容易受到影响;书店的环境成为吸引顾客的最重要的因素,且受众是各年龄段的人群。依据探究发现,最终对新型独立书店如何发展以及政府如何更好地进行文化建设提出了针对性的建议。

"Nation Reading" has become a popular topicin China since the 18 th National Congress of the Communist Party of China. In this paper,four typical bookstoresare interviewed and the collected data bya series of statistics analysis are analyzed. As a result, the factor model of the effect of this kind of bookstores to citizen-reading is made up. The research conclude thatin the new era of reading, people's interest of reading rises as they agree with this new kind of bookstores and the internet develops.Besides, the environment of bookstores plays the most important role in attracting customers and these bookstores suit for citizens in all age-groups. According to the research,wepropose the suggestions to the development of new independent bookstores and the culture construction of government.