高职院校市场营销专业课程思政建设路径探索

高职院校的课程思政改革正在全面推进中,它是专业建设中的一个系统工程,也是立意高远的教学创新。市场营销专业承担为各类企业培养具有'德技'并重的技术技能型营销人才的使命,做好课程思政建设,构建一体化育人体系是时代所需。

The ideological and political reform of advanced vocational colleges during courses is comprehensively promoted.It is not only a systematic project in expertise construction but a significant teaching innovation with profound influence.The major of marketing undertakes the mission of cultivating both skilloriented and high moral character marketing talents for all kinds of enterprises.Building the integrated education system,with great attention to ideological and political development,is required by the era.