“互联网+”背景下温州纸山文化推广的设计研究

DESIGN AND RESEARCH OF WENZHOU PAPER MOUNTAIN'S CULTURE PROMOTION UNDER THE BACKGROUND OF "INTERNET +"

为加快温州纸山文化旅游经济的发展,保护传统造纸技艺传承。文章依据实际调研情况提出温州纸山景区存在的不足,提出在"互联网+"时代温州纸山可以对景区进行系统设计,健全配套设施、扩充线上推广平台、增多线下体验活动、丰富旅游纪念品的种类。设计了推广方案。本文对温州纸山文化的推广具有一定的指导意义,并对其他地区的区域文化推广提供借鉴。

In order to speed up the development of Wenzhou＇s paper mountain culture and tourism economy and protect the heritage of traditional papermaking techniques.The article puts forward the shortcomings of Wenzhou＇s paper mountain scenic area according to the actual research situation, and puts forward that in the ＂Internet ＋＂ era, Wenzhou＇s paper mountain can systematically design the scenic spots, improve the supporting facilities, expand the online promotion platform, and increase the number of of？ine activities and enriching types of tourist souvenirs.The promotion plan has been designed. This paper has a certain guiding signi？cance for the promotion of Wenzhou Paper Mountain culture, and provides reference for the promotion of regional culture in other regions.