“翻转课堂”在高职市场营销教学中的运用探讨

Discussion on the Application of Flipped Classroom in Marketing Teaching in Higher Vocational Education

随着信息技术的快速发展及在技术在教育领域中大力推广应用,翻转课堂这一以信息技术为基础的教学模式也得到广大教师的重视。在当前的高职教育中,很多教师将翻转课堂应用到实际教学中,这使得高职教育教学质量得到显著提升。文章以高职市场营销教学为例,先对翻转课堂的内涵进行简要概述,然后分析翻转课堂教学模式在高职市场营销教学中的应用价值,并探讨了具体的运用策略,希望给相关教师提供一些参考与借鉴。

With the rapid development of information technology and its promotion and application in the field of education,flipped classroom, an information technology-based teaching model,has also been attached great importance to by teachers. In the current higher vocational education,many teachers apply flipped classroom to practical teaching,which greatly improves the teaching quality of higher vocational education. Taking the marketing teaching in higher vocational education as an example,this paper first gives a brief overview of the connotation of flipped classroom,then analyzes the application value of flipped classroom teaching model in marketing teaching in higher vocational education,and probes into specific application strategies,hoping to provide some reference for relevant teachers.