好创意为何易“夭折”:创意领地视角的多层次研究

Why are Good Ideas So Hard to Implementation?A Cross Level Research Based on Territoriality Perspective

以往有关创新的研究主要集中在如何激发个体的创新想法方面,忽视了创意产生后是否可以有效实施的问题,探究创意实施的条件及情境因素是创新领域未来研究的重要方向。首次从组织领地性与任务特征的整合视角出发,探究研发团队内创意领地行为对创意实施的影响机制以及团队任务特征的跨层次调节作用。结果显示:个体创意领地行为对创意实施有显著负向影响,社会疏离感在二者之间起中介作用;在跨层次方面,团队任务互依性越高,创意领地行为与社会疏离感的正向关系越强;团队任务惯例性越高,创意领地行为与社会疏离的正向关系越弱。团队任务特征通过调节创意领地和社会疏离感之间的直接关系,从而进一步调节创意领地和创意实施之间的间接关系;团队任务互依性越高,社会疏离感所起的中介效应就越强;任务惯例性越高,社会疏离感的中介效应就越弱。

In the past decades, rich knowledge mainly focused on how to stimulate employees neglecting the transformation from idea generation to idea implementation. To gain a deeper idea generation, understanding of idea implementation need to be pursued in the future. Drawing on the integrative perspective of territoriality and task characteristic, we explore the relationship between territoriality and idea implementation. We also explore the moderate effect of task characteristic. Results demonstrate that individual territoriality is positively related to idea implementation, and social alienation plays a mediating role in the relationship between territoriality and idea implementation. In higher task interdependence, the positive relationship between territoriality and work alienation will be strengthened. In higher task routineness, the positive relationship between territoriality and work alienation will be weakened. Task interdependence moderates the relationship between territoriality and idea im- plementation through work alienation across levels. In higher task interdependence, the mediating effect of work alienation in the relationship between territoriality and idea implementation will be strengthened. In higher task routineness, the mediating effect of work alienation in the relationship between territoriality and idea implementa- tion will be weakened.