基于ISM的在线教育平台学习者持续学习行为的影响因素研究

Research on Factors of Affecting Learners' Continuous Learning Behavior on the Online Education Platform Based on ISM

在线教育的迅速发展推动了我国教育信息化的发展,给人们提供了更多的学习机会与学习资源,但在线教育平台中学习者持续学习行为并不理想。该文在文献梳理的基础上,总结可能对在线教育平台中学习者持续学习行为产生影响的因素,通过合并相似因素,选取19个直接因素,分析各个因素之间的关系,确定邻接矩阵和可达矩阵,通过层级分解,建立解释结构模型,确立影响在线教育平台学习者持续学习行为的各个因素之间的层次关系与作用路径。研究发现,持续学习意愿和课程与平台的社会评价是最直接原因,学习动机、学习者基础、平台管理机制、课程的难易性与趣味性是基础原因。所以,要从优化课程设置、完善平台机制设计和了解学习者需求三个方面提高在线教育平台持续学习者的比例。

the rapid development of online education has promoted the development of education information in China and provided more learning opportunities and resources for people. However, the learner＇s continuous learning behavior is not ideal on the online education platform. Based on literature review, this paper summarizes the factors that may affect the learner＇s continuous learning behavior on the online education platform. Through the merger of similar factors, we select 19 direct factors and analyze the relationship between the various factors to determine the adjacency matrix and the reachable matrix and establish the interpretation structure model through the hierarchical decomposition, and to establish the hierarchical relationship and role path of various factors of continuous learning behavior on the online education platform. It found that the most direct reason is the continuous learning intention and the social evaluation of the curriculum and the platform. The basic reasons are the learning motivation, the learner＇s foundation, the platform management mechanism, the difficulty and the interest of the curriculum. Therefore, it is necessary to improve the proportion of continuing learners on the online education platform from three aspects： optimizing curriculum design, improving platform mechanism design and understanding learners＇ needs.