云南省体育特色小镇建设研究

Construction of Sports Town in Yunnan Province

从政策驱动、体验式消费拉动、产城融合带动、PPP合作模式推动4个方面分析云南省体育特色小镇建设的四大契机,从丰富的自然资源、优越的地理优势和气候条件、悠久的历史人文和民族传统体育资源等方面论述云南省体育特色小镇建设的基础条件。结合具体实践,提出云南省体育特色小镇建设的策略:整合高原训练基地资源,打造高原训练平台;引进优质赛事IP,打造体育赛事小镇;注重可持续发展,打造运动项目特色小镇;融合民族传统体育和户外运动,打造体育旅游小镇。

The paper analyses the four opportunities of sport town construction in Yunnan province from the perspectives of poll cy, experience consumption, integration of industry and city and PPP cooperation model. The paper also discusses the basic con struction situation from the perspectives of rich natural resources, excellent geological and climatic condition, long history and na tional traditional sports resources. The paper proposes to integrate plateau training base, introduce excellent sports competition IP, pay attention to sustainable development and integrate the national traditional sport and outdoor sport.