摘要
从比赛成绩、观众、运动员、场馆、门票5个方面对CBA联赛京津赛区球市开发的现状进行了对比分析,并提出以下策略:提升球员技术能力,提高比赛观赏性;加大媒体宣传力度,营造球员明星效应;完善场馆设施建设,创造良好的观赛环境;丰富赛场表演形式,营造和谐的观赛氛围;加强俱乐部组织管理,提高市场服务策略。
The paper analyses the current situation the athlete, stadium and of Beijing ticket. Th and Tianjin home market in CBA from the perspectives of e paper proposes to improve the athletes, skills to enhance create sports fan effect, improve the stadium facilities, strengthen the organization and management of clubs andimprove the market service strategy.
作者
闫育东
关凯
赵晶
YAN Yudong;GUAN IKai;ZHAO Jin(Tianjin Inst.of Physical Education,Tianjin 300381,China;Tianjin No.7 Middle School,Tianjin 300000,China)
出处
《体育成人教育学刊》
2018年第4期55-57,共3页
Journal of Sports Adult Education
基金
天津市哲学社会科学规划课题(TJTY15-011)
关键词
CBA联赛
篮球产业
京津主场
球市开发
CBA League
basketball industry
Beijing and Tianjin home market
basketball market exploration
