“盐池滩羊”地理标志品牌建设研究

Research on the brand construction of "Yanchi Tan sheep" geographical indication

2018年中央一号文件聚焦乡村振兴,提出要培育农产品品牌,保护地理标志农产品.盐池滩羊作为地理标志农产品,对其进行品牌建设方面的研究有助于区域经济的发展.本文在分析盐池滩羊产业发展现状的基础上,指出了"盐池滩羊"地理标志品牌发展的特点与存在的问题,并针对政府、行业协会、企业等相关主体,从品牌的资产建设、市场和渠道建设、信息化建设等方面出发,提出"盐池滩羊"地理标志品牌建设的具体对策与建议.

In 2018, central document No.1 focused on Rural Revitalization, and put forward that we should cultivate brand of agricultural products and protect geographical indications of agricultural products. Yanchi Tan sheep as a geographical indication of agricultural products, its brand building research is conducive to the development of regional economy. On the basis of analyzing the current situation of the Yanchi Tan sheep industry, this paper points out the characteristics and problems of the ＂Yanchisheep＂, and puts forward suggestions from the aspects of the asset construction, the market and channel construction, the information construction and so on.