一个供应商和一个零售商之间的讨价还价博弈

A Bargaining Game between a Supplier and a Retailer

随着经济全球化和一体化的发展,企业很难凭单打独斗的方式在激烈的市场竞争中占有一席之地,于是企业之间便出现了所谓的"抱团"模式。推及供应链,其竞争的激烈程度不仅表现在供应链的内部,更有供应链和供应链之间的竞争,因此存在于同一供应链的企业应加强合作,而合作关系的维系则依赖于合作企业对利益分配的满意情况,只有内部关系理顺才能共同对抗外部竞争。综上供应链中的得益分配问题将间接影响该供应链的竞争情况,文章将用博弈论的方法对供应商和零售商的商品批发价格问题进行探讨,一定程度上为供应商或者零售商提供了决策选择依据。

With the development of economic globalization and economic integration, it is difficult for enterprises to take a place in the fierce market competition by themselves. So the group mode appears between the company and the enterprise. Involving the supply chain, the fierce competition is not only in the supply chain, but also between the supply chain and the supply chain. Therefore, enterprises should strengthen cooperation in the same supply chain, and the maintenance of the cooperation relationship depends on the cooperative enterprises＇ satisfaction that distribution of benefits. Only reform relationship can fight against external competition. In summary, the problem of distribution of profits in the supply chain will indirectly affect the competition of the supply chain. This article will use the game theory method to discuss the wholesale prices of suppliers and retailers. To a certain extent, supplier or retailer has decision basis.