农产品电商上行物流问题及对策研究

Study on Countermeasures and Problems of Upstream Logistics of Agricultural Products

农村电商表现出更多的是产品下行,而主动为农民服务解决农产品销售问题的电商平台比较少,原因有很多,也很复杂,表现在农产品电商上行物流不畅。问题根源是农产品产业薄弱,物流新技术应用有限,物流规模效益尚未形成等。按照基础设施建设为基础,农产品产业链建设为重点,新型市场主体培养为关键,信息化、智能化、技术化应用为辅助,新媒体、新零售为手段,标准化建设和市场监管为保障,创新智慧物流模式等对策全面突破农产品电商上行物流问题。

Rural E-commerce shows more downstream products, while there are fewer E-commerce platforms to actively serve farmers to solve the sales problems of agricultural products, for many reasons, but also very complex, the performance of logistics in agricultural E-commerce is not smooth. The root cause of the problem is the weakness of agricultural products industry, the limited application of new logistics technology, and the scale benefit of logistics has not yet formed. According to the basic infrastructure construction, the construction of agricultural product industry chain is the key, the cultivation of new market main body is the key, the application of informatization, intelligence and technology is the auxiliary, new media and new retail are the means, the standardization construction and market supervision are the guarantee, and the innovation of intelligent logistics mode is the countermeasure to break through the agricultural product E-commerce in an all-round way logistics problems.