基于TAME模型的移动支付使用意愿影响因素实证研究

Empirical study on the influencing factors of use intention of mobile payment based on TAME model

以技术接受拓展模型(TAME)、计划行为理论和创新扩散理论为理论基础研究了消费者对于移动支付的使用意愿的影响因素.通过建立C-TAME(Consumer-TAME)模型从内在涉入、变化认同、情景涉入、先前使用4个维度进一步研究消费者使用意愿,并利用AMOS 16.0和SPSS 22.0进行实证分析.求解模型得出结论:4个维度中最值得关注的是"内在涉入",而初始变量中对消费者意愿影响最为显著的为感知风险.

In this paper,the influencing factors of consumers＇ willingness to use mobile payment were studied basedon technology acceptance and extension mode （TAME）,planning behavior theory and innovative diffusion theory.Through the establishment of the C-TAME（Consumer-TAME） model,consumers＇ use willingness was further studiedfrom the four dimensions of intrinsic involvement,changing identity,situational involvement,and previous use,andAMOS 16.0 and SPSS 22.0 were used for empirical analysis.By solving the model,the conclusion was got that themost remarkable in the four dimensions was “internal involvement” ,and the most significant impact on consumer inthe initial variable was perceived risk.