中国体育产业现状、问题及发展潜力

Current Situation,Problems and Development Potential of Sport Industry in China

在政府体育产业政策推动下,中国体育产业进入快速发展时期,体育产业规模不断扩大、体育产业结构不断优化、国家级体育产业基地数量不断增长、体育产业融资规模快速膨胀、体育产业从业人员数量不断增长。但体育产业转型、互联网体育产业乱象、体育产业社会资本非理性、全民健身规模扩大、知名体育赛事品牌资源匮乏、政策刺激与体育产业可持续等是中国体育产业发展面临的主要问题。通过规模增长空间和结构优化的中美比较分析可以预测,中国体育产业未来具有巨大的发展潜力。

With the promotion of sport industry policies of the government, China’s sport industry has entered a period of rapid development, with the result that the scale of sport industry continues to expand, that the structure continues to optimize, that the number of national sport industry bases keeps growing, that the scale of financing is rapidly expanding, and that the number of sport industry practitioners is steadily increasing. However, the main problems that sport industry in China are facing include the transformation of sport industry, the chaos of Internet sport industry, the irrational social capital of sport industry, the expansion of the national fitness scale, the lack of famous sport event brand resources, and the stimulation of policies and the sustainability of sport industry. Through the comparative analysis of scale growth space and structural optimization between China and the United States, it can be predicted that China’s sport industry has great potential for development in the future.