电视新闻播音员与电视出镜记者:角色的差异与转型的技巧

News Broadcaster and Appearance Reporter: Difference in Roles and Skills for Transformation

在现代电视新闻节目中,电视新闻播音员时常出镜承担现场报道的任务。无论对新闻播音员本人还是电视新闻节目而言,出镜现场报道都是新闻播音员角色的转型,需要新闻播音员完成角色的转型,即从电视新闻节目甚至电视台的人格化身转型为新闻现场的专业见证人。结合17年新闻播音和出镜报道经验,提出了播音员出镜做现场报道需要注意的几项要求:一是衣着上要以简洁大方为主,与现场氛围相适应,同时保持准确的姿态;二是在表达时最好开门见山,抓住重点,吸引观众注意力;三是要善于通过体验式报道和情感式表达将观众带入现场。而这些与新闻播音员在演播室的要求不太一样。

In modern TV news programs, TV newscasters often take the responsibility of live reports. No matter to the news announcer himself or to the TV news program, the live report is the transformation of the role of the news announcer. It needs the news announcer to complete the role transformation from the personification of TV news programs and even TV stations to the professional witnesses of the news scenes. Combining 17 years of experience in news broadcasting and on-camera reporting, the author puts forward several requirements that should be paid attention to when an announcer is on the scene. First, the clothes should be simple, generous and adapt to the scene atmosphere, and maintain the accurate posture at the same time. Second, it is best to get straight to the point, seize the key points and attract the attention of the audience when an announcer is expressing. Third, an announcer should be good at bringing audiences to the scene through experiential reporting and emotional expression. And these requirements are different from those for the news announcers in the studio.