电子商务与高校校园快递协同发展研究——以辽宁对外经贸学院为例

A Study of Synergetic Development of E-commerce and Express Service in University——A Case Study of Liaoning University of International Business and Economics

电子商务促进了快递业务的发展,快递业务又对电子商务产生着极强的反作用。大连地区代表性高校在电子商务环境下校园快递具有业务量增长迅速、服务复杂性不断提高、市场竞争日趋激烈和电子商务与校园快递协同发展态势日益明显四个新特点。校企合作,共建共管的新型经营模式,可促进电子商务与高校校园快递的协同发展。

E-commerce promotes the development of express business,while express business also has a strong impact on e-com- merce. In this paper,the development of campus express delivery in representative universities in Dalian area is studied. And four new characteristics of campus express delivery in E-commerce environment are analyzed, namely, rapid growth of business volume, continuous improvement of service complexity, increasingly fierce market competition and increasingly obvious synergistic development of e-commerce and campus express delivery. Besides, based on a case study of Liaoning University of International Business and Economics, a new business model of school-enterprise cooperation, co-construction and co-management is proposed, in the hope of promoting the synergetic development of e-commerce industry and university campus express delivery business.