基于钻石模型的福建乡村旅游供给侧改革路径研究

Research on the Supply-Side Reform Path of Rural Tourism in Fujian Based on the Diamond Model

近年来,福建进入了一个乡村旅游快速发展的新时期,乡村旅游区域发展规模不断壮大,但也呈现出乡村旅游供给效率低下,导致游客逗留时间短、人均消费低等问题。借鉴波特钻石理论,结合乡村旅游发展实际,构建以资源要素、需求条件、相关及支持产业、在地文化和生态环境四个基本要素,政府和机会为两个辅助要素的乡村旅游钻石理论模型,在对福建进行乡村旅游发展"钻石"要素分析的基础上,提出:通过乡村优势产业融合、注重创意开发设计、突显在地文化、乡村公共服务和社区营造的全域化供给、建立多元完善的辅导机构以及加大高级资源要素投入等路径,进行福建乡村旅游供给侧改革,扩大乡村旅游优质产品供给,实现福建乡村旅游的跨越式发展。

in recent years, Fujian has entered a new period of rapid development of rural tourism. The development scale of rural tourism areas has been expanding continuously. On the base of Porter diamond theory, this paper, according to the development of rural tourism, establishes the four basic elements and the two auxiliary elements. The four basic elements are the resource, demand conditions, related supporting industries and the culture and ecological environment, and the two auxiliary elements are the government and the opportunity. Based on the analysis of the ＂diamond＂ elements for the rural tourism development in Fujian, it puts forward the suggestions to promote the reform of Fujian rural tourism supply side path, aiming to promote the leapfrog development of Fujian rural tourism.