基于互联网新媒体的动物园保护教育探索

Exploration of Using the Internet Technologies for Conservation Education in the Zoo

开展面向公众的以野生动物保护为主题的科普教育是动物园最重要的功能之一。结合广州动物园应用互联网新媒体技术的科普实践进行探索,认为广泛应用微博、微信等互联网等新媒体技术,能为动物园各种科普教育活动的宣传推广、报名、和评估等互动环节提供很多捷径。

Carrying out wildlife conservation education for the public is one of the most important functions of the zoo. Combining with the science popularization of new media technologies on Internet in Guangzhou Zoo, this paper holds that the extensive use of new media technologies provides many shortcuts for zoo wildlife conservation education activities such as event promotion, registration, post-event evaluation and daily public interaction.