宝相花图案丝巾的配色感性评价

Perceptual evaluation of color matching of silk scarves with Baoxiang patterns

为扩大宝相花图案的应用范围,了解宝相花图案对消费者的心理影响,以丝巾为载体,组合不同宝相花纹样并进行多种配色方案.然后,应用感性工学技术进行问卷调查设计,并运用SPSS软件对所得数据进行均值分析、因子分析和聚类分析,得出宝相花纹样的配色方案与感性的关系,为纹样设计者提供参考思路.

In order to have wide applications of Baoxiang patterns and understand their psychological effect on consumers, a study of silk scarves was conducted to examine the combinations of different Baoxiang patterns and the matching schemes of various colors. Then, a questionnaire was made with Kansei engineering technology, and SPSS was used to carry out mean value analysis, factor analysis and cluster analysis. The relationship between the color matching scheme of Baoxiang patterns and perception was thus obtained, which provides ideas for pattern designers.