论商业流动广告及其法律规制

Commercial mobile advertisement and its legal regulations

商业流动广告是一种新兴的广告形式,具有较好的宣传与营销效果,但严重影响人们的交通与生活。现行《广告法》对流动广告行为的规制不明,流动广告管理的法律资源不足。加强流动广告管理立法,维护良好交通秩序,保持市容整洁,避免和减少流动广告对人们生活的负面影响,是现代城市管理乃至美丽乡村建设的一个重要内容。

Commercial mobile advertisement is a new form of advertising with good publicity and marketing effects. But it seriously affects people＇s transportation and life. The regulations of the current ad vertising law on mobile advertisement are unclear. The legal resources of mobile advertisement manage ment regulation are insufficient. In order to strengthen the management of mobile advertisement legisla tion, good traffic order maintenance, keep the city clean, avoid and reduce the flow the negative impact of advertising on people＇s life, it is an important content for a modern city management and beautiful rural construction.