微时代背景下校园意见领袖对高职院校大学生思想政治教育的影响

On the Influence of Campus Opinion Leaders on Higher Vocational College Students' Ideological and Political Education under the Background of Micro-Era

微时代背景下,以大学生为代表的网络用户数量突飞猛进,催生了校园网络意见领袖的出现,为高职院校大学生思想政治教育产生了巨大影响。对此,基于微时代背景,阐述了校园意见领袖的形成及原因,提出了校园意见领袖的培养方法,并从四个方面探索校园意见领袖对高职院校大学生思想政治教育质量的影响。旨在最大限度地发挥校园意见领袖的积极作用,为高职思政教育的网络化建设及发展奠定稳固基础。

Under the background of the micro-era, the surging network users represented by college students has spawned the emergence of opinion leaders on campus networks, which has had a tremendous impact on higher vocational college students’ ideological and political education. In this regard, this paper expounds the formation and reasons of campus opinion leaders based on the background of the micro-era, puts forward the methods of training campus opinion leaders, and explores from four aspects the influence of campus opinion leaders on the quality of higher vocational college students’ ideological and political education. The aim is to maximize the positive role of campus opinion leaders and to lay a solid foundation for the network construction and development of higher vocation education in ideology and politics.