解读淘宝村：流空间驱动下的乡村发展转型

TAOBAO VILLAGES: RURAL DEVELOPMENT TRANSFORMATION DRIVEN BY THE SPACE OF FLOW

淘宝村是当前我国乡村发展转型的一种新兴模式,正在对许多乡村产生着重大的影响和重塑作用。文章以流空间这一基础发展环境为出发点,构建乡村转型机制的解释框架,并且以山东大集镇淘宝村作为主要实证,证明互联网和物流系统的发展,使得基于流空间的电子商务摆脱了贸易对空间区位、距离的依赖,乡村因而可以克服地理区位的局限而具备了商品交易的基础条件,从而重塑了城乡间商品交易模式。同时,以流空间为媒介,广阔区域的市场支撑乡村多元化产品的生产,知识信息的互动流通促进乡村产业的创新,从而推动乡村向复合功能的转型。

Taobao village is a new mode of rural development transformation in China, playing a significant role in reshaping many rural areas. Based on the space of flow environment, this paper develops a rural transformation interpretation mechanism, and draws the following conclusions with Taobao villages in Daji Town, Shandong province as examples. The development of the Internet and the logistics system makes the flow space-based e-commerce get rid of the dependence of trade on space position and distance. Accordingly, villages can overcome the limitation of geographical locations and have the basic conditions of commodity trading, thus reshaping the commodity trade mode between urban and rural areas. Meanwhile, with the space of flow as the medium, the transformation of villages to a function complex has been promoted with the vast regional market supporting diversified goods production and the industry innovation. interaction promoting rural industry innovation.