网络文学网站面向读者的作品发现策略调查

Investigation for Readers' Search Strategy for Words in Cyber Literature Website

网络文学网站面向读者的作品发现策略直接决定着网站的当前人气和未来发展。调查四家不同发展模式的网络文学网站的各级网页,发现它们给读者提供的访问作品途径存在作品的组织结构逻辑性不强、导航不够清晰和全面、检索手段和策略单一、网站榜单制作营销特质突出等问题,未能为读者发现作品提供便捷引导。在网站的信息组织中,读者发现作品的最基础机制是作品组织结构。它对作品的导航浏览、检索查询、推荐等起着决定性作用。基于当前网站的作品情况,为作品库构建一个二元的组织结构基础级框架,供各站结合自己实际灵活扩缩,以有效完善读者发现作品的机制。

The searching strategies of reader-oriented works of cyber literature website directly decide the current popularity and future development of a website. Through surveying the pages of four cyber literature websites with different development models, it is observed that some problems do exist with the approaches of visiting the works provided to readers. The organizational structure of works has poor Iogicality; guidance is not clear and comprehensive; retrieval means and strategies are single; the design of website lists has an outstanding marketing trait. Consequently, they fail to provide convenient guidance for readers to find works. In the information organization of thewebsites, the readers find that the most fundamental mechanism of works is the organization structure, which decides the realization of navigating and browsina, retrieval query and recommendation. Based on the current works in websites, this paper proposes a binary basic framework of organizational structure for websites to achieve a flexible scalability with a consideration of their actual conditions and improve the mechanism for readers to find works.