国产电影“走出去”的跨文化困境及应对策略

The Transcultural Dilemma of Chinese Movies Going Abroad and Countermeasures

中国电影市场近年来的持续火爆,并不能掩盖国产电影在海内外市场面临的双重票房逆差。究其原因,视角边缘化造成了国产电影的极度同质化,类型片单一造成了国外受众的审美疲劳,封闭式表述造成了东西方电影的文化折扣,"拿来主义"能力不足同样制约了国产电影的海外输出。为彰显中国电影"和而不同"的跨文化传播理念,应在国家政策层面寻求国产电影的"文化例外",在主体策略上培养海外受众的"中国式审美",在题材策略上实现本土化和国际化的契合。

The sustaining heat of Chinese movie market in recent years cant cover the double box office deficit in the movie markets both at home and abroad. The visual marginalization led to the extreme homogeneity. Mono genre movies led to aesthetic fatigue of audience abroad. Closed - ended narration reduced cultural factors of movies. Lack of ability in copying also restrained overseas output of Chinese movies. In order to show the concept of harmony in diversity of transcuhural transmission of Chinese movies, we should strive for cultural exception at the level of national policies, train Chinese type of aesthetics of overseas audience and achieve localization and internationalization in the themes of movies.