审美创意与形上营销——新世纪以来中国艺术电影新发展述评

Creative Aesthetics and Metaphorical Marketing: on the New Development of Chinese Art Film in the New Century

中国艺术电影深受欧洲艺术电影的影响,也形成了具有中国特色的艺术手法上的创新,表现为先锋性、实验性,以及较为关注观众审美体验参与。一方面,中国艺术电影从电影本体的"诗与哲理"进行探索;另一方面,借鉴商业电影的运作模式、寻求政策和新媒体的支持以及国际电影节的展出等诸方面力求抓住"市场"。总体来说,从诗性上追求超现实和陌生化的形式,以及内容上表现出的哲理沉淀以及人文关怀形成了中国艺术电影的新发展趋势和特色。

Influenced by European art films, Chinese art films have formed a kind of film with Chinese characteristics. The films are pioneering, experimental and aesthetic. On the one hand, Chinese art films explore poetry and philoso- phy from movie ontology, on the other hand, Chinese art films aim to improve the market development from the refer- ence of commercial films, the support of policy and new media, and the exhibition of international film festivals. In general, it is the new development of Chinese art films that the form of surrealism and defamiliarization and the origi- nality of poetry and poetry bring philosophical sedimentation and humanistic care in the content.