市场营销专业目标导向教学改进策略研究

Improvement Strategy of the Marketing Major Based on the Goal-oriented Teaching

在互联网与大数据等信息技术快速发展与广泛应用的当下,高校市场营销专业人才培养与教学改革仍然面临诸多挑战。论文从当前高校市场营销专业人才培养困境与目标导向教学的内涵出发,剖析其目标导向教学存在的问题与困境,进而给出基于目标导向的市场营销专业教学实施效率提升的总体思路与四大具体策略。

With the rapid development and wide application of information technologies such as the Internet and big data, the training and teaching reform of the marketing professionals in universities still faces many challenges. The paper starts from the current connotation of training difficulties and goal-oriented teaching of marketing professionals in colleges and universities, analyzes the existing problems and difficulties of goal-oriented teaching, and then gives the overall idea and four specific strategies of improving the efficiency of goal-oriented teaching of marketing majors. Goal-oriented teaching Transformation of education Marketing majors.