基于创新推广理论的新媒体正能量传播策略研究

Research on New Media Positive Energy Dissemination Strategy Based on Diffusion of Innovation Theory

正能量是构建和谐社会、弘扬社会主义核心价值观所需,本文基于创新推广理论探讨了如何利用新媒体技术传播正能量,揭示了新媒体正能量传播过程中的障碍因素及相应解决策略,为肃清网络空间环境,促进正能量的传播提供参考。

Positive energy is required for the construction of a harmonious society and promoting core socialist values. Based on the diffusion of innovation theory, this paper discussed on how to make use of new media technology to spread the positive energy, revealed the obstacle factors during the process of energy transmission and the corresponding solving strategy for eliminating the network space environment and promoting the dissemination of positive energy.