“互联网+农业”背景下株洲市农产品品牌培育策略研究

Research on the Brand Cultivation Strategy of Agricultural Products in Zhuzhou under the Background of "Internet + agriculture"

互联网、农村电商已成为互联网时代推动农村变革的重要方式。本文从互联网在农产品品牌培育过程中的作用出发,总结了株洲农产品品牌建设的现状,分析了互联网背景下株洲农产品品牌培育的相关问题,以"互联网+农业"的视角从农产品标准化建设,农产品品牌培育、推广,产品销售以及互联网助力农产品产业链的形成等方面提出借鉴和参考。

The Internet and rural e-commerce have become important ways to promote rural reform in the Internet age. Starting from the role of Internet in the process of agricultural product brand cultivation, this paper summarizes the current situation of Zhuzhou agricultural product brand building, and analyzes the related problems of Zhuzhou agricultural product brand cultivation under the background of Internet, from the perspective of ＂Internet and agriculture＂, this paper puts forward the reference and reference from the aspects of agricultural product standardization construction, agri- cultural product brand cuhivation, promotion, product sales and the formation of Internet-assisted agricultural product industry chain.