高校图书馆讲座海报设计研究

Research on the design of lecture posters in university libraries

为满足高校师生文化和精神不断提高的需求,高校图书馆对阅读推广工作的要求也随之提高。而讲座海报作为阅读推广的一种重要形式,根据不同的主题及要求,海报所呈现的形式也不尽相同,布局、元素、字体、颜色、编排等各种要素综合决定着信息的传递是否有效、是否快捷、是否易于接受。文章通过讲座海报的特点,分析读者需求,有针对性地进行海报设计,从而有效提高阅读推广活动的宣传质量,满足读者需求,促进高校图书馆文化活动的开展。

To meet the increasing cultural and spiritual demands of teachers and students, the university libraries should improve the standard of reading promotion. The lecture poster, as a significant form of reading promotion, should present a variety of styles according to different demand themes and requirement. The critical components of the poster,such as the layout, elements, font, and colour, synthetically determine the validity, the effectiveness and the acceptability of the information transfer. This paper analyses the characteristics of various reading promotion activities and the readers＇ demands in order to design the lecture posters accordingly. Thus, it can effectively enhance the quality of reading promotion propaganda, meet the demand of readers, and improve the process of university library cultural activities.