某校微信公众号现状与管理模式的实证分析

Empirical analysis on current situation and management model of WeChat official account in higher cocational colleges

随着新媒体的快速发展,高职院校纷纷创建微信公众号,怎样有效运行管理公众号,已成为一项重要课题。文章从某高职院校微信公众号的发展现状进行分析,从管理团队、内容设计、功能建设等多方面对高职院校公众号发展提出了建议。

With the development of the new media, higher vocational colleges have constructed WeChat official account. How to effectively run the account is an important subject. The paper analyzes the development status of WeChat public account, and offers some proposals on the management team, content design, module construction, etc.