群体性事件网络舆情:演变要素、生命周期与传播效应研究

Network Public Opinion of Mass Events: An Analysis of the Evolution Elements,Life Cycle and Dissemination Effect

对群体性事件网络舆情的演变要素、生命周期和传播效应进行深入分析,是有效引导网络舆情和高效应对群体性事件的重要前提。公共事件、网民主体、大众传媒是群体性事件网络舆情的基本演变要素。群体性事件网络舆情的生命周期包括形成期、扩散期、波动期和消散期,每个阶段都有其独有的传播逻辑。蝴蝶效应和群体极化效应是群体性事件网络舆情的传播效应。

An in-depth analysis on the evolution factors, life cycle and propagation effects of network public opinionof mass events is an important premise for the effective guidance of network public opinion and efficient response tomass events. Public events, Internet users and mass media are the basic evolution elements of public opinion ofmass events. The life cycle of network public opinion of mass events includes formation period, diffusion period,fluctuation period and dissipation period, and each stage has its own unique communication logic. Butterfly effectand group polarization effect are the propagation effects of network public opinion of mass events.