基于i博导平台的网络营销课程混合式教学模式的构建与实施

Construction and implementation of hybrid teaching mode of network marketing course based on iBODAO platform

在飞速发展的信息时代,信息化对教育产生了深刻影响,教育信息化迎来了新的机遇和挑战,课堂教学模式也随之发生变化。探索一种可顺应信息化时代背景下的网络营销课程课堂教学模式是当前网络营销教学的迫切要求。本文通过i博导平台与传统课堂相结合的混合式教学模式取得了良好的教学效果。在网络营销课程的教学过程中,在传统教学模式的基础上借助i博导平台建立了网络营销课程的混合式教学模式,加强了教师与学生之间的互动交流,发挥了教师的指导作用,真正体现了学生的主体地位,优化了网络营销课程的教学效果。

In the rapid development of the information age,information technology has a profound impact on education,education informatization ushered in new opportunities and challenges,classroom teaching mode also changed. It is an urgent requirement to explore a classroom teaching mode of network marketing course in the information age. This paper has achieved good teaching results through the combination of iBODAO platform and traditional classroom teaching mode. In the teaching process of the network marketing course,a hybrid teaching mode of the network marketing course is established on the basis of the traditional teaching mode by means of the platform of iBODAO,which strengthens the interaction between teachers and students,gives full play to guiding role of teachers,truly reflects the dominant position of students,and optimizes the network marketing course.