文化类节目的多角度创新——以湖南卫视《第十七届“汉语桥”世界大学生中文比赛》为例

Multi-perspective exploration of cultural TV program——An analysis based on 17th “Chinese Bridge” Chinese Proficiency Competition for Foreign College Students

湖南卫视文化类节目《第十七届"汉语桥"世界大学生中文比赛》将汉语比赛和电视艺术相融合,从内容、形制、受众等方面进行多角度创新。在内容创新上,弘扬中华传统文化,彰显文化自信;在形制创新上,知识性与趣味性相得益彰,焕发文化类节目活力;在受众创新上,走出泛娱乐化,引发受众情感共鸣,体现人文关怀。

Hunan Satellite Television＇s culture program 17th ＂Chinese Bridge＂ Chinese Proficiency Competition for Foreign College Students has gained a massive popularity with its intellectual yet entertaining content since broadcasted. This year＇s Chinese Bridge has perfectly combined Chinese proficiency competition with television art as it demonstrates in- novations in perspectives including contents, formats, audience, and more ： It carries forward the beautiful and deep connotation of Chinese traditional culture and shows the cultural confidenee with originality. Meanwhile, knowledge syncing up with entertainment in the show, brings out the vigor of a cultural program. Moreover, it gets rid of abused entertainment and triggers resonance in its audience, showing precious humane care.