科普微博的发展现状及传播特点分析——基于14个主流科普博主数据的实证研究

Development Status and Characteristics of Science Popularization Micro-blog:An Empirical Study Based on 14 Mainstream Science Popularization Bloggers

微博是科学传播的新形式和重要渠道。本文选取14个主流科普博主为研究样本,利用Python程序采集其历年来的微博信息,参考微博传播指数、微博互动数等指标,分析了科普微博的发展现状、传播特点及影响传播效果的因素。研究发现:科普微博呈上升态势发展,不同博主间的发展差异大,后起之秀层出不穷;科普微博的传播依托于博主与粉丝、博主与博主之间的社会网络关系;微博类型、表现形式、博文内容、行文风格、交互形式等可能是影响科学传播有效性的重要因素。最后,针对科普微博如何有效发挥科学传播的作用提出了建议。

Weibo is an important channel for science popularization. This paper selects 14 mainstream science popularization bloggers as research samples and uses Python to collect information,takes into account micro-blog communication index,and interactive data,and finally analyzes the development,trends,and characteristics of science popularization bloggers. The research finds that:science popularization micro-blogs are on the rising development,there are big differences among different bloggers,and there are endlessly rising stars of bloggers. The spread of science popularization micro-blog relies on the social network between bloggers and fans,bloggers and bloggers. The types of micro-blogs,manifestations,content,styles,interaction might be important factors affecting the effectiveness of science popularization. In a nutshell,suggestions are given concerning how science popularization microblogs can effectively play the role of science communication.