聚力专题策划 塑造特种医学期刊品牌

To establish the journal brand of special medicine by means of special subject planning

专题策划是科技期刊优化内容资源、强化特色和品牌的重要途径。以特种医学期刊为例,围绕期刊特色和报道范围,组织专题,服务国家战略,引领学术创新,关注突发事件,助力新技术推广。采用中国科技期刊引证报告的被引频次数据分析,专题论文获得较高关注度。专题产生的社会影响力,使期刊品牌得到综合提升。

Special subject planning contributes to vitalization of content so as to strengthen the specialty and establish the brand of scientific journals. Take the special medical journal as an example, this paper discussed on bow to organize special subjects for the purpose of serving national strategies, leading academic innovation, focusing on unexpected events, and promoting new technology promotion. Based on citation analysis, we found papers in special subject could get higher citation frequencies and thus could upgrade the brand value of the journal to great extent.