旅游凝视理论下乡村文化的变迁及保护

The Change and Protection of Rural Culture under the Theory of Tourism Gaze

现代化背景下,乡村地区将传统文化搬上舞台向"他者"展示,通过文化商品化获得认同和经济利益,以期达到保护与传承的目的。乡村文化对于不同主体,分别承担着"记忆符号""生计策略""经济资本"的功能,乡村文化也在舞台化的过程中丧失其本质内涵。基于此,引入旅游凝视理论,分析三个凝视主体间的相互作用,剖析乡村文化弱化甚至消弭的原因,为乡村文化的保护建言献策,以期促进乡村旅游的可持续发展。

Under the background of modernization, rural areas take traditional culture on the stage to show to ＂the others＂ and gain recognition and economic benefits through cultural commercialization in order to achieve the purpose of protection and inheritance. For different subjects, rural culture assumes the functions of ＂memory symbol＂, ＂livelihood strategy＂ and ＂economic capital＂, and the essential connotation of rural culture is lost in the process of stage formation. Based on this, introduce the theory of tourism gaze, analyze the interaction between the three gaze subjects, analyze the reasons for the weakening or even disappearance of rural culture, and provides suggestions for the protection of rural culture in order to promote the sustainable development of rural tourism.