“山海品艺”文创品牌视觉设计阐析

A Preliminary Study on Visual Design of Cultural and Creative Brand of “Shanhai Taste Art”

文创品牌视觉设计是最具感染力和传播力、并能充分体现文化核心价值的一种创意再生设计。从文创形象设计及其衍生品设计角度对"山海品艺"文创品牌设计进行解析,探究中国古文化在文创品牌领域的设计规律和设计方法,并对传统文化的创新设计理念进行阐释,为推动文创品牌设计提供有效路径。

Visual design of cultural and creative brand is the most innovative and regenerative design that can fully refleet the core values of culture. Focuses on analyzing the image design of the ＂Shanhai taste art＂ of cultural and creative brand and its derivative design, explore the design principles and design methods of Chinese ancient culture in the field of cultural and creative brand, and interpret the innovation design of traditional culture, provide effective way to the design of cultural and creative brand.