《西游记》:一个超级文化IP

Journey to the West:A Super Culture IP

《西游记》以其超常的想象力、故事本身的吸引力和鲜明的人物性格,使得改编《西游记》作品都能获得成功,也让《西游记》成为超级IP。但是,业界扎堆《西游记》这个可以免费使用的超级IP,对发展中国文化艺术品的原创能力十分不利,也导致文化传播资源浪费、功能弱化,导致文化创意产品的创作蒙上了功利性色彩。为此,提出了对《西游记》文化资源的开发利用应和文化保护相结合,促进《西游记》文化资源利用和文化产业开发的良性循环的思考。

Journey to the West , with its extraordinary imagination, the attraction of the story itself and the distinct personality of the characters, makes the adaptation of Journey to the West almost all successful, and makes Journey to the West become a super IP. However, the industry piled up Journey to the West , a free super IP, is not conducive to the development of Chinese cultural and art works of originality, but also leads to the waste of cultural communication resources, weakening the function, so that the creation of cultural and creative products covered with utilitarian color. Therefore, it is proposed that the exploitation and utilization of the cultural resources in Journey to the West should be combined with the cultural protection to promote the virtuous circle of the utilization of the cultural resources and the development of the cultural industry in Journey to the West .