互联网金融模式下的保险营销分析

Insurance Marketing Analysis under the Internet Financial Model

互联网金融模式下,保险营销能力呈现下降趋势,为应对保险营销中出现的各种问题,发挥保险行业对社会经济的推动作用,必须实施营销策略的创新,为此,提出了旨在减少互联网模式下的保险营销模式的发展阻碍、促进行业科学发展的对策思考。

Under the Internet financial model, the insurance marketing capability shows a downward trend. In order to deal with various problems in insurance marketing, and to promote the social economy of the insurance industry, it is necessary to implement marketing strategy innovation. In order to reduce the development of the insurance marketing model under the Internet model, the countermeasures for promoting the scientific development of the industry are considered.