论微媒体视域下大学生社会主义核心价值观培育:困境与超越

On the cultivation of College Students' socialist core values from the perspective of micro media:Dilemma and Transcendence

微媒体因其强大的传播效果已成为培育大学生社会主义核心价值观的新载体。但技术是一把"双刃剑",它在给大学生社会主义核心价值观培育带来机遇的同时,也带来了严峻挑战:其传播主体的去权威化、去中心化导致价值主导之危;其传播内容的碎片化、多元化导致价值选择之惑;其传播过程的数字化、隐蔽性导致价值践行之弱。为化"微"为"机",教育者要树立以人为本、以术为用、以律为基的新理念,构筑微阵地、建设微生态文明、拓展微教学,以提升大学生对社会主义核心价值观的认知认同、情感认同和行为认同。

Because of its powerful communication effect, micro media has become a new carrier to cultivate the socialist core values of College students. But technology is a double-edged sword, It brings both opportunities and challenges to the cultivation of the socialist core values of College Students. The loss of authority and center leads to poor value leadership. The fragmentation and diversification of communication results in the confusion of value choice. The digitalization and invisibility of communication process lead to the weakness of value practice. We must seize the opportunity, Establish a new concept of ＂people oriented＂ , ＂using technology ＂ and ＂ following the basic rules ＂. Construct Micro media position, Construction of micro media ecological civilization, Developing Micro Teaching, Enhance students＂ cognitive identity, emotional identity and behavior identification of socialist core values.