“行为心理学”视域下的高速公路服务区设计策略研究——以江广高速公路正谊服务区为例

Research on the Design Strategy of Expressway Service Area from the Perspective of Behavioral Psychology——Taking Jiangguang Expressway in Zhengyi Service Area as an Example

高速公路服务区作为高速公路中的服务驿站,设计在满足服务区使用功能的同时,还需要关注旅客与建筑、环境之间的关系。文章以行为心理学为指导,从旅客的行为需求及使用感受出发,对现有服务区的设计进行优化,并为未来服务区的设计提供新的视角。

As the service station in the expressway, the expressway service area is designed to satisfy the use function of the service area, while it also needs to pay attention to the relationship between the passenger and the building and the environment. With the guidance of behavioral psychology. this paper optimizes the design of the existing service area and provides a new perspective for the design of the future service area, starting with the behavior needs and use feelings of the passengers.