文学出版“走出去”:畅销书的作用与提升对策

Economics and Management Literature Publishing “Going Out”:the Role of Bestsellers and Promoted Strategies

指出了畅销书"走出去"对推动我国文学出版"走出去"起着重要作用,但当前存在的阻碍因素影响了其作用的发挥,提出了加强顶层设计以形成海外营销合力、完善畅销书"走出去"的机制、加强自译者队伍建设和鼓励自译方式多样化的对策。

The Best-selling books＂going out＂play an important role in promoting literary publication＂going out＂.However,the current obstacles affect its role.It is necessary to strengthen the top-level design to form overseas marketing synergies and improve the best-selling books.It is necessary to strengthen the top-level design to form overseas marketing synergies and improve the best-selling books.The construction of the self-translation team should be strengthened to encourage the diversification of self-translation.