基于FCM的品牌状态聚类分析

Clustering Analysis Over Brand State Based on FCM

企业品牌的状态可从多个维度进行度量,但这些状态反映的是局部信息,较少反映品牌整体状态。从品牌的众多特征属性中选取了一些主要特征属性作为特征因子,然后从品牌的生命周期、品牌价位、品牌市场地位三个综合维度对品牌销售数据进行FCM的多维聚类分析。将该算法应用于企业品牌的特征属性数据上,结果表明,该算法可以将品牌状态清晰地展现和对比。

Some main feature attributes are selected as the factors and integrated into three comprehensive dimension： brand life cycle,brand price and brand market position. According to the three dimension,the sales data is applied with multi- dimensional clustering analysis of FCM.Applying the algorithm to the characteristic attribute data of the enterprise brand.