体育产业融合价值要素分析

Analysis of the Factors of the Integration of Sports Industry.

体育产业融合发展是我国产业结构优化的一个重要环节,是促进体育产业发展的重要创新模式。体育产业融合发展是产业创新、市场需求、平台创新、内容创新等要素共同作用下动态发展的过程。基于我国体育产业融合发展的特征,本文提出我国体育产业融合发展要素,我国体育产业融合发展的九大要素,即内容(主题)、平台、传播、需求、体验、场景、人流、物流、信息流。通过,对我国体育产业融合发展价值要素的分析,形成新的体育产业价值链,为我国体育产业融合发展提供理论与实践支撑。

The integrated development of sports industry is an important link in the optimization of industrial structure in China, and it is an important innovation mode to promote the development of sports industry. The integrated development of sports industry is the process of dynamic development under the joint action of industrial innovation, market demand, platform innovation and content innovation. Based on the characteristics of the fusion of sports in- dustry development in our country, this paper pointed out that the development of our country sports industry convergence factor, fusion nine main factors of the development of sports industry in China, namely the content （ topic ）, platform, spread, requirements, experience, scene, stream of people, logistics, information flow. Through the analysis of the value elements of the integrated development of sports industry in China, the new sports industry value chain is formed to provide theoretical and practical support for the integrated development of China＇s sports industry.