5Ahearne M, Bhattacharya C B,Gruen T.Antecedents and consequences of customer-company identification:Expanding the role of relationship marketing[J].Journal of Applied Psychology,2005,90(3):574--585.
6Amine A.Consumers' true brand loyalty:The central role of commitment[J].Journal of Strategic Marketing,1998,6(4) : 305--319.
7Batra R, Ahuvia A, Bagozzi R P. Brand love[J ]. Journal of Marketing, 2012,76 (2) = 1 -- 16.
8Bauer H H, Heinrich D, Martin I. How to create high emotional consumer-brand relationships? The causalities of brand passion[R].Paper presented at Australia and New Zealand marketing academy conference, Melbourne, Australia, 2007: 2189--2198.
9Becerra E P,Badrinarayanan V.The influence of brand trust and brand identification on brand evangelism[J].Journal of Product Brand Management,2013,22(5--6):371 383.
10Belk R W,Wallendorf M,Sherry J F J r.The sacred and the profane in consumer behavior: Theodicy on the odyssey[J]. Journal of Consumer Research, 1989,16 (1) 1-- 38.
