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短视频社交应用“快手”的传播机制分析 被引量:2

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摘要 成立于2011年的'快手'专注于UGC短视频社交,目前,'快手'已拥有7亿用户量,成为短视频社交领域的'执牛耳者'。随着'快手'在公众领域的曝光,与其有关的争议也频频出现。本文从用户、传播内容、传播渠道三个角度入手,分析短视频社交应用'快手'的传播机制。
作者 赵冉
出处 《传播力研究》 2019年第12期101-101,共1页 Research on Transmission Competence
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