郑州市英文招牌名浅析

Analysis of English sign name in Zhengzhou city

招牌用语研究是语言应用研究的一部分,通过对实地考察的598个郑州市英文招牌用语的结构和修辞方法的研究分析,有利于了解郑州市民的生活态度和价值取向,对促进郑州市招牌用语的规范化,维护郑州市良好的城市形象,提升郑州市的城市品位和文化内涵等有所帮助。

The sign language research is a part of applied language research,through the research and analysis of field visits of the structure and rhetorical methods of 598 English-language sign name in Zhengzhou city,will help to understand the public's attitude towards life and values in Zhengzhou,to promote the standardization of Zhengzhou’s sign names,to maintain a good image of Zhengzhou city,to enhance the city taste and cultural content of Zhengzhou city.