基于搜索引擎优化的出版社网站设计研究

Research on the Design of Publishing House Website Based on Search Engine Optimization

出版社网站是出版社数字化转型的关键,但低迷的流量限制了其功能的发挥,搜索引擎优化(SEO)工作可以提高网站访问量。文章选取10家少儿类图书出版社网站,从网站内容、title和meta标签(keywords、description)、网站结构、图片alt属性、flash、内外链接等影响搜索引擎排名因素的角度,对出版社网站的设计进行分析,提出五条出版社网站优化设计的建议:重视网页内容、合理设置网页的keywords和description、编制网站地图、优化图片、优化导出链接。

Publishing house website plays an important role in communicating and releasing information, but the slump flow limits its function. This article selected 10 websites of children＇s books publishing house as research object, thought analysis the factors that affect search engine ranking include website content, title and meta tag（keywords, description）, website structure, image alt attribute, flash, internal and external links, etc.Finally, five suggestions are put forward： attaching importance to the content of web pages, setting up the keywords and description of webpage reasonably, compiling website map, optimizing pictures and optimizing export links.