基于移动终端的民间美术类互动媒体产品设计策略研究

Research on Design Strategies of Folk Art Design Interactive Media Products Based on Mobile Terminal

民间美术作为重要的文化资源,通过开发民间美术类移动终端交互媒体产品,能有效利用用户碎片化的时间传播民间美术资源,有助于民间美术的体验与传播。文章结合民间美术类互动媒体产品设计实践,针对内容选题、界面设计、用户体验等方面提出相应的设计策略,认为:小切口引出大文化的选题策略可给用户最直观的打动;将抽象概念化作具体事物的信息架构能减轻用户对界面的学习负担;"拙""巧"相依的界面设计能有效地表达作品的特点与趣味;动态场景、游戏互动、三维展示等设计手段能使用户获得沉浸式的体验。

Folk art as an important cultural resources, through the development of folk art interactive media products, it can effective use of user fragmentation time spread folk art resources, contribute to the experience and the spread of folk art. According to folk art interactive media products design＇s content selection, interface design, user experience, this article arguments that the small incision leads to the big culture choice strategy can give the user the most intuitive move, by transforming abstract concepts into concrete information architecture can reduce the user＇s learning burden, the interface design of ‘clumsy＇ and ＇skillful＇ can effectively express the character and interest of the works, and the users get immersive experiences by dynamic scene, game interaction, 3D display and other design means.